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Digital Marketing Bootcamp

Digital Marketing Bootcamp is designed to provide Students with all the essential skills needed to excel in the world of online marketing. Whether you're a beginner or looking to enhance your existing knowledge, this course covers the latest techniques and tools in digital marketing.

Importance of Digital Marketing

In today’s digital age, businesses rely heavily on online marketing to reach their target audience. Digital marketing helps businesses grow by providing a measurable way to reach millions of potential customers across the globe. It’s an essential skill for anyone looking to succeed in the modern business environment.

Week One:Foundations of Digital Marketing & Strategy

  • Introduction to the Digital Marketing Landscape
  • Developing a Winning Digital Marketing Strategy
  • Market Research and Customer Journey Mapping
Project: Develop a foundational digital marketing strategy and create a detailed buyer persona for a chosen brand.

Week Two:Content Creation & Storytelling

  • The Art of Content Strategy & Storytelling
  • Copywriting for the Web
  • Visual Content Creation
  • AI in Content Creation
Project: Create a content package for a campaign: write one blog post, design three social media graphics, and create a script for a 30-second promotional video.

Week Three:Social Media Marketing (SMM)

  • Social Media Strategy & Platform Mastery
  • Community Management & Organic Growth
  • Paid Social Media Advertising
Project: Develop a comprehensive social media strategy for a brand, including a one-month content plan and a mock-up of a paid ad campaign.

Week Four:Email Marketing & Automation

  • Fundamentals of Email Marketing
  • Crafting High-Converting Email Campaigns
  • Marketing Automation & CRM
Project: Create a lead magnet and set up a 3-part automated welcome email series in Mailchimp.

Week Five:Website optimization and Paid Adds

  • Website Planning and Creation
  • On-Page & Technical SEO
  • Off-Page SEO
  • Pay-Per-Click (PPC) Advertising
  • Google Ads - Display, Video, Shopping and Search Campaigns
Projects:
  • Build a 5-page WordPress website and perform a full on-page SEO audit and optimization for a target keyword.
  • Launch and manage a live Google Ads search campaign with a small budget. Analyze performance and provide optimization recommendations.

Week Six:Analytics, Reporting & Data

  • Mastering Google Analytics 4 (GA4)
  • Data Analysis and Visualization
  • Measuring ROI and Campaign Performance
Project: Analyze a website's GA4 data, identify three key insights, and present them in a professional Looker Studio dashboard

:Capstone Project & Career Preparation

  • The Final Capstone Project
  • Portfolio, Resume & LinkedIn Optimization
  • Interview Skills & Job Search Strategy

Final Certification

Upon successful completion of all modules and the capstone project, participants will be awarded a Certificate of Completion for the Digital Marketing Bootcamp, validating their expertise and readiness for the industry.